GLOBAL - After an in-depth global media review, Chanel has decided to renew its collaboration with WPP through a new and dedicated venture called 'PLUS'.
Lilian Lam, general manager of communications at Chanel Hong Kong, confirmed the news via email.
The PLUS team includes incumbent MEC, Mindshare, AKQA and Ogilvy.
The global media pitch began in January and also included OMG and Starcom. The scope was initially limited to media but was extended to comprise creative and digital.
"This new model will allow Chanel to access WPP's best talent with media at heart," Lam said.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
From 'World dump day' to 'Knorrplay', a look at some of this year's brand love coming out of the UK.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.
The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.
PepsiCo is back with a big investment and a new strategy to take on Indofood's snack supremacy.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
