Kenny Lim
Jan 25, 2010

Burson-Marsteller names Bob Pickard as Asia-Pacific chief

ASIA-PACIFIC - Burson-Marsteller (BM) has appointed Edelman's North Asia head, Bob Pickard (pictured), as president and chief executive officer for Asia-Pacific.

Burson-Marsteller names Bob Pickard as Asia-Pacific chief
He was most recently president of North Asia for Edelman and led its Korea and Japan operations.

Pickard succeeds current APAC chief, Simon Pangrazio, who advised the firm he will be leaving on 26 February to pursue another professional opportunity.

Pickard will lead a 19-office regional operation spanning seven markets and over 500 staff. BM also has 11 affiliate offices across eight countries in the region.

The appointment will be made effective 1 February and Pickard will report to Burson-Marsteller global CEO Mark Penn. According to Penn: “Bob’s track record of success, both in Asia and during the course of his career, is remarkable. He is a proven leader as well as a world-class client counsellor. He will join a growing operation that I am sure will benefit from his experience.”

On Pangrazio's departure, Penn said: “I thank Simon Pangrazio for his significant contribution to the firm over the past 13 years, particularly for the last two years when, as regional CEO, he helped BM grow our Asia-Pacific operations, even during the recent global economic downturn."

Related Articles

Just Published

16 hours ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

17 hours ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

17 hours ago

Why it’s time we took Singaporean content creators ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.

18 hours ago

Changi Airport ropes in Aussie influencers to ...

A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.