japan

Mar 24, 2025

VML & Ogilvy Japan names co-CEOs

Asuka Yokota and Joshua Goodall will bear their respective remits in the joint leadership role.

Mar 13, 2025

How personality test MBTI penetrated the marketing world

The famed personality test is being utilised by brands to not just categorise its consumers to relevant products, but also to inject playfulness in their campaigns. The question then—does it sell, or is it just a social-media talking point?

Mar 11, 2025

Jack Morton expands to Tokyo following growth of Japan business

EXCLUSIVE: The experiential agency appoints Mayumi Ninomiya as general manager and targets doubling revenue by 2025.

Feb 28, 2025

Hakuhodo announces new leadership in planned transition

A leadership reshuffle at the Japanese ad powerhouse sees experienced executives step aside for a new crop of male leaders taking the helm.

Feb 14, 2025

Hakuhodo DY Holdings names new president and COO

Yasuo Nishiyama and Kenji Nagura will join the new leadership team, with Masayuki Mizushima set to become chairman following Yuichi Toda's retirement.

Jan 31, 2025

The 'laziest influencer' makes cleaning effortless—literally

S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.