japan
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The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels brand transformation with innovation and passion
An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.
40 Under 40 2024: Ryota Haraguchi, TBWA Hakuhodo
A mega-successful McDonald’s recruitment campaign may have launched Haraguchi to the stratosphere, but his everyday work and leadership philosophy remains firmly planted to the ground.
Hakuhodo launches new entity to drive internal startup innovation
Led by Hiroo Takeda, Ventures of Creativity will oversee investment functions and support business incubation by employees across the agency network in Japan and worldwide.
Dentsu H1 2024 earnings: Japan grows with digital ad gains as APAC struggles with market challenges
Dentsu Group reported a 0.2% organic revenue increase in Q2 2024—with Japan's digital advertising growth leading the charge. However, APAC's growth lags as client losses and market challenges persist, impacting overall regional performance.
A pivotal summer ahead for sports in Japan
The VP at 160over90 writes about the bright future of Japanese sport and the country's emerging status as a global sports powerhouse.
Cat God takes calls to help Japanese gamers level up
RGA's first work for Japanese gaming company Ponos involves divine intervention through a wacky collection of multimedia work for desperate players of The Battle Cats.
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