Advertising Marketing Analysis Opinions
Dennis Potgraven
Nov 19, 2018

Better cities, new paths for brand growth in China

Brands have a choice: Cater to the mindless consumers of old and keep adding to economic and ecological issues, or focus on creating products and services that help people feel good about the things they buy.

Hangzhou

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

2 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

OMD takes the lead as EssenceMediacom drops out of global rankings

3 OMD takes the lead as EssenceMediacom drops out of global rankings

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

Cheetos’ launches limited edition fashionably functional pants

5 Cheetos’ launches limited edition fashionably functional pants

Mash names all-female executive team, shifts global HQ to Singapore

6 Mash names all-female executive team, shifts global HQ to Singapore

Move and win roundup: Week of April 21, 2025

7 Move and win roundup: Week of April 21, 2025

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

8 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

EMA 2025 winners revealed in live ceremony

9 2025 winners for Event Marketing Awards announced in live ceremony

WPP offers free Friday lunches to lure staff back to office

10 WPP offers free Friday lunches to lure staff back to office

Related Articles

CHINA REPORT: Lower-tier cities and untapped rural gold
Sep 18, 2012
Jenny Chan 陳詠欣

CHINA REPORT: Lower-tier cities and untapped rural gold

Participation, social awareness and emotional resonance: China's pragmatic consumer trends revealed
Sep 28, 2023
Qing Na

Participation, social awareness and emotional ...

Cultural influences: China’s regions reverse the flow
Oct 13, 2020
Scott Teng

Cultural influences: China’s regions reverse the flow

Indonesia's VAT hike raises concerns about consumer spending and business strategies
Dec 2, 2024
Aulia Masna

Indonesia's VAT hike raises concerns about consumer ...

Just Published

Women to Watch 2024: Tanya Phathanathong, ADA
16 hours ago
Staff Reporters

Women to Watch 2024: Tanya Phathanathong, ADA

From overcoming personal challenges to becoming a beacon of leadership, Phathanathong’s grit and strategic vision have made ADA Thailand a key player in the digital marketing landscape.

Move and win roundup: Week of April 28, 2025
17 hours ago

Move and win roundup: Week of April 28, 2025

Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from oOh!media, Supersolid, CulturalPulse, Greenpark and more.

Childhood bedwetting is nothing to be ashamed about, says Kimberley Clark
17 hours ago
Staff Reporters

Childhood bedwetting is nothing to be ashamed ...

In a campaign built around three 90-second AI-powered radio spots, the FMCG brand partners with FCB to convey that some kids just need more time to overcome bedwetting.