Customer Experience
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Havas’ global leaders on smart acquisitions, serious CX, and scaling with intent
EXCLUSIVE: Less M&A, more CX. Campaign Asia speaks with Havas’ global and regional leads about how the network is reshaping its business with CX at the core, avoiding the temptation of scale, and its plans in APAC.
Instead of criticising performance marketing, steal from it
Agencies ought to tap into performance marketing's ability to inspire confidence within boardrooms, say Leo Burnett's Josh Bullmore and Richard Clay from Zenith.
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Why are the majority of AI assistants female?
Meghan Joyce, CEO and co-founder of Duckbill, explores the historical, scientific and technological reasons behind the feminine voices of AI assistants.
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AB InBev India moves beyond sponsorships—Betting big on owned festivals
Globally, AB InBev invested $7.2 billion in sales and marketing in 2024, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.
Decoding the shifts in online consumer behaviour during Ramadan
App usage in Indonesia surges during Ramadan, especially for shopping and entertainment. Community-based strategies and personalization are key to brand success.
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Temu, Shopee, TikTok Shop: Who will win the e-commerce battle in SEA?
As the online retail landscape in Southeast Asia heats up, Campaign explores the battle between platforms as governments seek to protect local merchants from the influx of cheap foreign goods.
Move and win roundup: Week of March 17, 2025
Havas, EssenceMediacom Brisbane, We Are Social, oOh Media and more in this week's people moves and account wins round-up.
Can AI complement the spiritual essence of Ramadan?
PHD MENA’s Ban Samara on the role AI should play in the sensitive territory of spirituality.
Unilever CEO: 'Spend on social will jump from 30% to 50%'
Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.
Should brands try to be 'besties' with GenZ?
Pandering to GenZ by ‘meme-jacking’ will not help brands if they do not compensate and credit creators, says Bob Gold & Associates’ Albert Heape
Game on: Inside Razer’s quest to turn avid gamers into brand loyalists
From influencer collaborations to luxury chair designs, Razer's global head of partnerships and PR, Nikhil Kharoo, explains how community engagement, bold collaborations, and a gamer-first ethos drive the brand’s success.
How brand honesty can cut through the clutter of micro-trends
Amid a flood of internet micro-trends, brands can stand out by using data to offer genuine insights about their products to consumers.
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Campaign's definitive guide for what's in, what's out in 2025
OUTLOOK 2025: A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the freshest updates.
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Happy holidays from team Campaign!
As the Campaign Asia-Pacific team signs off for the holidays until January 6, we wrap up 2024 with a festive ode to the year’s biggest marketing moments.
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Year in review: Biggest brand fails of 2024
From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room.
Brand Health Check: How can Uniqlo compete with affordable alternatives in China?
BRAND HEALTH CHECK: Given the brand's revenue decline in mainland China, we ask experts about what the retailer can do to reignite growth.
Audi China marketers on launch of new EV brand
In an exclusive interview with Campaign, Audi China's marketers spoke about launching an entirely new brand targeted at younger consumers, competing in China's busy EV market, and picking Zheng Qinwen as an ambassador.
Omnicom and IPG chiefs on merger: Moving beyond ‘legacy advertising’, $750 million synergies and succession
John Wren and Philippe Krakowsky speak to Campaign.
Agency of the Year 2024 SEA winners: Singapore and Malaysia
Check out the complete winners list from Campaign's final AOY 2024 event for Singapore and Malaysia, as well as several Southeast Asian regional awards with entrants across five markets.
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Spikes Asia announces 2025 jury members
Brands including Grab, Meta, TikTok, Unilever, and Warner Music Asia will be represented on the jury for 2025—and Mongolia joins the jury for the first time.
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