Customer Experience
Happy holidays from team Campaign!
As the Campaign Asia-Pacific editorial team takes a holiday bulletin break until January 6th, we bid farewell to 2024 with a poetic roundup of the year's defining marketing moments—from rebrands that rocked to cultural waves that soared.
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Year in review: Biggest brand fails of 2024
From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room.
Audi China marketers on launch of new EV brand
In an exclusive interview with Campaign, Audi China's marketers spoke about launching an entirely new brand targeted at younger consumers, competing in China's busy EV market, and picking Zheng Qinwen as an ambassador.
Omnicom and IPG chiefs on merger: Moving beyond ‘legacy advertising’, $750 million synergies and succession
John Wren and Philippe Krakowsky speak to Campaign.
Agency of the Year 2024 SEA winners: Singapore and Malaysia
Check out the complete winners list from Campaign's final AOY 2024 event for Singapore and Malaysia, as well as several Southeast Asian regional awards with entrants across five markets.
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Spikes Asia announces 2025 jury members
Brands including Grab, Meta, TikTok, Unilever, and Warner Music Asia will be represented on the jury for 2025—and Mongolia joins the jury for the first time.
Campaign US unveils new editorial team under leadership of Luz Corona
During a tumultuous time in American media and advertising, the team will provide in-depth reporting on the business and cultural challenges plaguing the industry.
McCann, Famous Innovations lead the charge at South Asia’s Agency of the Year 2024 awards
Also imparting a memorable mark: FCB Kinnect, Havas Media India, OMD, and White Rivers Media with their impressive wins showcasing gold, glory, and game-changing creativity.
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Campaign expands into Germany, Austria and Switzerland
Launch of Campaign Germany follows Canadian expansion earlier this year.
Trix van der Vleuten to chair Campaign Global Agency of the Year Awards 2024
Campaign's coveted Global Agency of the Year Awards are like no other. This year’s chair judge, Trix van der Vleuten, chief marketing officer at The Social Hub, shares how the awards drive agency success, her excitement for Asia’s social commerce innovation, and tips for crafting a standout entry.
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Indonesia's VAT hike raises concerns about consumer spending and business strategies
Consumer goods companies are preparing for a potential slowdown in sales as price-sensitive consumers reduce non-essential spending.
Women to Watch 2024: Meet the exemplary women in APAC marketing and communications
Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering the region's marketing boom.
Brand Health Check: How can Uniqlo compete with affordable alternatives in China?
BRAND HEALTH CHECK: Given the brand's revenue decline in mainland China, we ask experts about what the retailer can do to reignite growth.
From ads to experiences: How experiential marketing is shaping brand-consumer relationships
It is shaking up the ad world, with immersive, data-driven campaigns that forge genuine, lasting bonds with consumers.
It's the battle for emotional fulfilment in China's longest Double 11 festival
The five-week shopping marathon pushes platforms to their limits, competition gets fiercer—and the strategies savvier.
PHD appoints Rohan Tambyrajah global chief experience officer
UK-based role reports to global CEO Guy Marks.
Top 10 food brands in Southeast Asia
The Philippine's Jollibee has pipped global giants like McDonald's and KFC to become Southeast Asia’s top food brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
The effectiveness of marketing at exhibitions, through push and pull
Exhibitions are synonymous with marketing strategies that involve huge costs. But the potential for brand gains is also large. Understanding consumer conditions during exhibitions is an important first step.
How Leo Burnett and McDonald's achieved five billion impressions in a single day
CASE STUDY: The success of McDonald's Children's Day campaign in China can be attributed to the power of super fans, an effective collaboration with Mr Doodle, and the creation of a limited-edition product that managed to pique collective interest.
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How brands can make dynamic pricing fairer for customers
Dynamic pricing is one of the hottest trends in e-commerce, but while it benefits brands by optimising profit margins, Campaign explores how it can be made fairer for consumers.
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