Staff Reporters
Mar 27, 2023

Agency Report Card 2022: Dentsu Creative

It was a transformative year at Dentsu, forming a new mega creative agency on the heels of winning top awards on the global stage. But its ultimate performance success for clients will depend on cultural cohesion and collaboration, which remain works in progress.

Unfiltered History Tour - Vice

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

35 minutes ago

Four flashpoints in the Trump White House's war ...

From banning AP correspondents to canceling subscriptions, here are a few ways the Trump administration is intentionally stressing its own relationship with mainstream journalists.

46 minutes ago

Coach appoints Mother to creative account and ...

The latest campaign features actors Elle Fanning and Nazha, model and songwriter Koki, and rapper Youngji Lee, all of whom are global ambassadors for Coach.

57 minutes ago

Do the latest holding company results signify a ...

Industry leaders weigh in on what Dentsu, Omnicom, Publicis Groupe and Interpublic Group results mean for media.

2 days ago

Alibaba pledges 'aggressive' AI investment, reports ...

Revenue jumped 8% as Alibaba's AI-driven strategy paid off. A surge in investor confidence has sent its share price soaring over 60% since the start of the year.