AKQA continued to change shape in 2021 as it became the target of more mergers—although its integration with Grey has been mysteriously quiet. While AKQA figured out its identity, it was distracted from progressing in key areas like DEI.
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The announcement comes amid escalating US-China trade tensions, with Google and other US firms also under scrutiny.
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EXCLUSIVE: Karen Ho joins the agency in a newly created role to drive growth in Greater China.
Numerous holding companies, including WPP, Dentsu, and Publicis, are rebranding their agencies by shedding legacies. Darren Woolley asks would they advise clients to undertake similar transformations?
The mandate covers leading advertising teams in Australia and the United States, apart from the UK.
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