Advertising Analysis The Information
Staff Reporters
Mar 19, 2019

Agency Report Card 2018: VMLY&R

In it's first year of assessment since two legacy agencies were merged together, can VMLY&R hold its own?

Oreo

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets
Join Now
Sign in

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Agency Report Cards 2024: We grade 25 APAC networks

1 Agency Report Cards 2024: We grade 25 APAC networks

Meta's APAC chief Dan Neary steps down after more than a decade

2 Meta's APAC chief Dan Neary steps down after more than a decade

Bonds taps Robert Irwin to show how wild comfort down under can really get

3 Bonds taps Robert Irwin to show how wild comfort down under can really get

We Are Social appoints APAC CEO, launches Thailand office

4 We Are Social appoints APAC CEO, launches Thailand office

Hari Raya 2025: The APAC campaigns you need to see

5 Celebrate Hari Raya with these heartfelt and creative campaigns

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

6 Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

7 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Too old for the party, too young to leave—the paradox of middle age in advertising

8 Too old for the party, too young to leave—the paradox of middle age in advertising

Thai influencer walks out of KFC ad mid-set

9 Thai influencer walks out of KFC ad mid-set

‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

10 ‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

Related Articles

Agency Report Card 2019: VMLY&R
The Information
Mar 19, 2020
Staff Reporters

Agency Report Card 2019: VMLY&R

Agency Report Card 2023: VMLY&R
The Information
Mar 27, 2024
Staff Reporters

Agency Report Card 2023: VMLY&R

Has VMLY&R pulled off a successful merger in APAC?
Apr 1, 2020
Staff Reporters

Has VMLY&R pulled off a successful merger in APAC?

Agency Report Cards 2024: We grade 25 APAC networks
Apr 3, 2025
Campaign Editorial

Agency Report Cards 2024: We grade 25 APAC networks

Just Published

Mattel launches new LeBron James Ken doll as part of its Kenbassador campaign
5 hours ago
Julia Walker

Mattel launches new LeBron James Ken doll as part ...

The Lakers legend is the first ‘Kenbassador’ celebrating the doll’s upcoming 65th anniversary.

How real is the threat of AI-driven job cuts within PR?
6 hours ago
Evie Barrett

How real is the threat of AI-driven job cuts within PR?

Is the PR industry on the cusp of widespread redundancies or is the truth a little more nuanced and complicated?

Instead of criticising performance marketing, steal from it
11 hours ago
Josh Bullmore

Instead of criticising performance marketing, steal ...

Agencies ought to tap into performance marketing's ability to inspire confidence within boardrooms, say Leo Burnett's Josh Bullmore and Richard Clay from Zenith.

DoubleVerify claims Adalytics ‘manipulated findings’ in recent report on general invalid traffic
12 hours ago
Reem Makari

DoubleVerify claims Adalytics ‘manipulated ...

DoubleVerify alleges that the findings of Adalytics’ GIVT report are misleading and that the firm has a track record of misrepresenting verification technology and data.