VMLY&R’s task for 2019 was figuring out what its identity is and how it intends to grow after swallowing two distinct agencies. But did it manage to do that?
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With her artistic nature, Magturo fosters new ideas that push the boundaries of creative problem-solving. Her strategic initiatives and design-thinking approach have driven significant growth for high-profile clients.
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With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.
By putting content at the core of its ecosystem, Shopee is helping brands and creators connect with audiences more meaningfully—and convert with impact.
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Australia-based agencies have highlighted some of the most frustrating aspects of canvassing for new business or defending existing clients in the latest edition of its State of the Pitch report from Trinity P3.
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