According to the Forum, ad-funded mobile entertainment (AFME) will be worth US$2.6million in Indonesia, Malaysia and Thailand by 2013, a figure that amounts to 52 million click-throughs on mobile entertainment products.
The expansion of these ad-supported platforms will also help strengthen mobile’s position as an entertainment channel in the region and usher in a more mature mobile market as a whole, said Stefan Rust, MEF Asia chair.
“Our membership is telling us there are clear benefits to ad-funded content. This is not just replacing revenues lost through piracy but also helping to grow mobile entertainment revenues in the long-term,” Rust said in a release. “This growth in mobile entertainment revenues reflects a maturing mobile data market across Asia and will also drive innovation for mobile advertising to develop beyond messaging and banner advertisements.”
The expansion of these ad-supported platforms will also help strengthen mobile’s position as an entertainment channel in the region and usher in a more mature mobile market as a whole, said Stefan Rust, MEF Asia chair.
“Our membership is telling us there are clear benefits to ad-funded content. This is not just replacing revenues lost through piracy but also helping to grow mobile entertainment revenues in the long-term,” Rust said in a release. “This growth in mobile entertainment revenues reflects a maturing mobile data market across Asia and will also drive innovation for mobile advertising to develop beyond messaging and banner advertisements.”
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