mobile media
Ad-funded mobile content to offset piracy losses
MACAU - A report by the Mobile Entertainment Forum shows that revenue garnered through mobile entertainment products supported by advertising will help offset lost revenues due to piracy on mobile content such as games, music and ringtones in Southeast Asia.
Olympics Watch - Day Three
BEIJING - Speedo has been hogging the limelight so far in the race for exposure at this year's Olympics.
SK rebrands online unit
SEOUL - SK Group's SK Telecom has called a pitch for a creative agency as it prepares to launch the SK Broadband brand into Korea's competitive internet market.
MediaCorp strikes mobile TV tie-ups
SINGAPORE - MediaCorp has struck a deal with Singapore's big three telco operators M1, SingTel and StarHub to trial mob-casting its top-rating TV programmes, including its Olympics coverage.
Ellips Cologne launches star-filled TV drive
MANILA - Ellips Cologne, a perfume brand targeted at teenage Filipinas, has unveiled a star-studded ad campaign featuring popular MTV VJ Andi Manzano and boy band Sabado Boys.
M1 enters broadband sector in Singapore
SINGAPORE - MobileOne has intensified competition in Singapore's telecommunications market by moving into the home fixed broadband sector, with new services offering broadband speeds of up to 100mbps.
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