adspend
China set to dominate global DOOH in 2025: GroupM year-end forecast
Digital set to capture nearly 73% of global spend in 2025, as advertising industry forecast to break $1 trillion barrier next year—driven by major sporting events and elections.
Anti-fraud programmes ‘saved US advertisers $10.8 billion in 2023’
Resulting in a 92% reduction in potential adspend losses, US advertisers were saved billions of ad dollars courtesy of industry-wide action tackling bad actors and fraudsters.
CTV outpaces AI on marketers’ list of consumer trends to watch
With time consumers spent streaming increasing 40% in June, the CTV market is set to boom in H2 2024 as marketers invest heavily in performance-driven paid media channels.
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Meta enjoys record adspend while TikTok faces 39% engagement decline
Both Instagram and Facebook are generating more organic engagement for brands, while TikTok sees impressions decline and X’s ad prices drop.
Global adspend to grow by 4.6% to $753 billion in 2024: Dentsu
As a proportion of GDP, Japan's adspend leads the world.
WARC upgrades TikTok adspend forecast by $2 billion
Video platform to defy recession with all brand categories set to increase investment this year.
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