adspend

4 days ago

Global adspend growth forecasts cut by nearly $20 billion due to market volatility

Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.

Feb 13, 2025

Budgets 2025: Retail media and CTV will dominate adspend

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.

Feb 6, 2025

Filipinos spend more time than global average on social media

TOP OF THE CHARTS: Global social-media users have reached 5.24 billion, with Southeast Asia representing 10.2% of the total share, according to We Are Social's annual study.

Jan 21, 2025

Global ad spend set to reach US$1.08 trillion in 2025

Warc's annual media report predicts a landscape defined by unprecedented advertising growth and algorithmic innovation.

Jan 15, 2025

X escalates fight against advertisers

Less than a week before President-elect Trump takes office, X doubles down on legal war against advertisers with plans to expand its antitrust lawsuit.

Dec 10, 2024

China set to dominate global DOOH in 2025: GroupM year-end forecast

Digital set to capture nearly 73% of global spend in 2025, as advertising industry forecast to break $1 trillion barrier next year—driven by major sporting events and elections.