Accenture appoints TBWA as global AOR

Roxanne Taylor, Accenture's chief marketing and communications officer, says the selection was made after a "rigorous" review of leading international agencies, including extensive market testing. "TBWA's creative talent and understanding of our target audience and our business convinced us they were the right partner," she said. "Working with TBWA, we intend to bring to life Accenture’s differentiated 'high performance delivered” brand positioning in creative, new ways, while Tag will allow us to execute more efficiently and effectively in our key  markets around the world."

Tom Carroll, president and CEO of TBWA Worldwide, said, "We're  incredibly excited to be working with Accenture, a pioneer in the B2B marketing space. Our goal is to help Accenture continue to set the standard for smart, breakthrough brand marketing.”