BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.
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Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory
Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.
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Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.
The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.
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