To promote its Spring Summer 18′ Sport collection, Berlei employed some bouncing boobs to demonstrate the impact sports have on women’s breasts when they're not wearing a sports bra.
| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: Stop Your Boobs Playing Their Own Game
Agency: The Monkeys
Client: Berlei
Nominated by:
Ben Couzens, co-founder, Thinkerbell:
A really simple truth executed in a memorable way. Simple as that.
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