In this video in our #CreativeVietnam series, Campaign Asia-Pacific meets BB&BG, Ngoc Thao, Dam TV, Pho Dac Biet and Fu Production, some of Vietnam’s most powerful and young online creator groups.
With content spanning Vietnamese comedy to local lifestyle and dramas, each group has worked with its share of brands and advertisers seeking to connect with new generations. In the video, they share their opinions on what kind of content young Vietnamese people enjoy and on their own experiences working with brands.
This slide from Epinion and OMD shows the size and potential of gen-Z in Vietnam. For more please see "The behaviours of Gen Z in Vietnam" or find the full report here.
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