Cambodia Beer asks young people to blow on their bottles

Client: Cambodia Beer

Agency: ComZone

Market: Cambodia

Name of campaign: Bottle Band

Details: The TVC (above) features a tune created especially for this campaign using real bottles. "But bottle whistling is just a tip of the iceberg," according to the agency's strategy director, Jessica Lim. "Our message is bigger. With Cambodia Beer you will never be bored. There’s a lot of fun inside this brand still to be discovered by Cambodians. And we will help them in this during the upcoming campaign’s rollout.” 

Campaign scope: Video, print, social media, out-of-home, outlet branding and activation 'flash mobs' (see below) in Phnom Penh and provinces.

Press release quote: Lundy So, CEO/ECD, ComZone: “This campaign is a new way of talking to consumers in Cambodia. We are calling them not to consume, but to play with the brand, which is a next level of communication. The idea of campaign is simple yet highly engaging, we believe Cambodians will love it.” 

Campaign Asia Pacific's comments: Da da da da, da da da. Da da da da, da da da. Da da da da, da da da. Da da da da, da da da. Da da da da, da da da! 

CREDITS

Planning and Strategy Director: Jessica Lim
Group Head of Account Service Director: Jessica Lim
Account Supervisor: Chandararith Lok
Executive Creative Director: Lundy So
Associate Creative Director: Kostiantyn Kovalchuk
Copy Writer: Kostiantyn Kovalchuk
Copy Writer: Phearun Sreng
Art Director: Seyhak Seangsok
Senior Graphic Designer: Visal Sreypeou
Graphic Designer: Sika Sok
Visualizer: Sokhear Seng
Production house: Filmzone Cambodia
Films Production Manager: Vises Sok
Director: Peter Aquilina
Producer: Channipa Raya
Supported Editor: Sochan Korn
Supported Editor: Sokleng Ly
Post Production House: Digipost Vietnam

Event and Activation:
Operation Manager: Vises Sok
Account Supervisor: Chamroeun Hay
Account Supervisor: Rivorn Chin
Senior Supervisor:  Chandeth  Pheak
Supervisor: Phirun Houn
Production Executive: Chan Bonat
Production Co-ordinator: Sunhour Suy