Paul Howell
Aug 23, 2011

Integrity and trust: Prudential's CMO on marketing in post-GFC Asia

ASIA-PACIFIC – Marketing financial services can be a tough task, but no more so than in the immediate aftermath of the global financial crisis. That's when Julie Lyle signed on as chief marketing officer for Prudential Corporation Asia.

Julie Lyle, chief marketing officer, Prudential Corporation Asia

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