The Knowledge
Campaign CMO Outlook 2024: Why marketers still want more from video-on-demand
In the second part of the Outlook series, global marketers weigh in on Amazon ...
The Knowledge
15 hours ago
Campaign CMO Outlook 2024: Why marketers still want more from video-on-demand
In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.
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17 hours ago
Jaguar's identity crisis: A self-inflicted wound ...
Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, says Resonant's Ramakrishnan Raja—and it risks destroying the marque entirely.
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20 hours ago
Google’s US antitrust trial comes to an end as both ...
Decision on if Google would be held accountable and face consequences might not come before Q1 2025, according to Judge Leonie Brinkema.
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18 hours ago
Apparent wins Volkswagen's digital and CX business ...
The appointment includes Audi, Volkswagen, Skoda and CUPRA.
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1 day ago
Sales growth is now a benchmark for PR agencies in ...
The latest R3 study shows a shift toward sales metrics and ROI-based KPIs for PR agencies, highlighting the changing expectations of Chinese brands.
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14 hours ago
Will you let your children inherit a world without tigers?
A raw, unflinching look at the illegal wildlife trade, starring Ray Winstone, will force you to confront the horrifying truth... and act.
14 hours ago
40 Under 40 2024: Mamaa Duker, VML
Notable achievements include leading VML through a momentous merger, helping to reel in big sales, and growing WPP’s ethnic and cultural diversity network by a mile.
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The Knowledge
1 day ago
Publicis' Unilever win solidifies its strength in ...
Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall lead.
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2 days ago
How marketing helped Chinese apps and games to ...
Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.
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20 hours ago
Agency holdcos face a new crossroads: Reunite media ...
Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernise. Now, he says, merging media and creative will be a key differentiator in the AI era.
1 day ago
It's time we stopped treating Gen AI like our dirty ...
All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.
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2 days ago
Jaguar defends rebrand amid ‘vile hatred’ online
Jaguar could be facing its own Bud Light moment. However, Jaguar's boss has defended the “bold” rebranding, saying the message had been lost in “a blaze of intolerance” online.
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2 days ago
Tributes for Lisa Ronson, beloved wife, mother and CMO
Ronson tragically died in a farm accident, leaving a husband, Chris Taylor, and son, Ben. She was 52.
Nov 21, 2024
Women to Watch 2024: Meet the exemplary women in ...
Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering the region's marketing boom.
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2 days ago
João Braga joins Publicis Groupe Hong Kong as ...
Braga relocates to Hong Kong after serving for three years as the national chief creative officer at Wunderman Thompson Australia across three offices.
Representation Matters
Nov 6, 2024
How to fix adland's motherhood crisis
The impact of motherhood on women's careers in creative fields is undeniable. Campaign Asia-Pacific seeks solutions.
Oct 28, 2024
What will it take for female creatives to get the ...
Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, Campaign Asia-Pacific asked women creatives in the region about the steps needed to enact real change.
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Oct 28, 2024
Top agencies abandon Campaign Brief amid growing ...
Leo Burnett Australia, Saatchi & Saatchi Australia, and Publicis Worldwide Australia are among the agencies who have severed ties with the publication triggered by a male-dominated 'Work 2024' feature.
Oct 22, 2024
Victoria’s Secret’s comeback fashion show portrays ...
Campaign speaks with experts about the brand’s ‘muddled’ messaging as its attempt to rebrand itself as inclusive missed the mark with consumers.
The Work
Nov 19, 2024
Thai graduates turn the camera on tradition in Apple's latest iPhone campaign
The new 'Shot on iPhone' campaign documents a uniquely Thai phenomenon where graduates transform traditional photography into an art form of joy and self-expression.
Nov 21, 2024
Nike honours Rafael Nadal’s career with cinematic film
The campaign is narrated by the brand's co-founder, Phil Knight.
Nov 19, 2024
McDonald’s lights up festive season with ‘satisfying’ Christmas campaign
The campaign was created by Leo Burnett.
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Nov 19, 2024
Monopoly Go! encourages friendship in first global campaign
The star-studded campaign features Will Ferrell as Mr. Monopoly.
The Information
Nov 15, 2024
Nespresso brings snowman and David Beckham together for Christmas
Campaign produced by company co-founded by Beckham.
Focus
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
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Dec 5, 2024
Living it Up: Forging Deep Connections Between ...
An exclusive lunch-and-learn event that hosted by EternityX, in collaboration with CampaignAsia.
Dec 10, 2024
Asia-Pacific Agency of the Year Awards 2024
Celebrating the achievements of the marcom industry
Apr 10, 2025
Digital Media Awards 2025
Exciting news! The Digital Media Awards 2025 are now open for entries!
PARTNER CONTENT
PROMOTED
Nov 22, 2024
How to take the guesswork out of Ramadan marketing ...
Starting early and having a full funnel strategy in place for TikTok, can help marketers in Malaysia beat the clutter and make the most of the festive season of Ramadan.
PROMOTED
Nov 15, 2024
Campaign for social audio app Buz ropes in ...
A new campaign for Buz, a leading audio based social app leverages celebrities from across key Southeast Asian markets to highlight its ability to facilitate connections.
PROMOTED
Oct 8, 2024
Brands scale new heights with live sport on-board
Whatever your sport, nothing rivals the thrill and excitement of watching it live. And thanks to advances in technology, you can watch it whenever and wherever you want – even at 30,000ft or miles at sea. This is great news for fans and the brands trying to reach them.
PROMOTED
Oct 17, 2024
The Rise of the Change Makers — responding to ...
Havas’ Meaningful Brands global report demonstrates how brands can meet shifting consumer expectations
Most Read
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BY PR NEWSWIRE