Adrian Peter Tse
Oct 29, 2015

Watch: Kantar Media on challenges and innovations in TV measurement

HONG KONG - What are the challenges, innovations and costs of TV measurement and how useful are TV measurement services to advertisers in Asia? Audience measurement company Kantar Media spoke to Campaign Asia at Casbaa 2015.

HONG KONG - What are the challenges, innovations and costs of TV measurement and how useful are TV measurement services to advertisers in Asia? Audience measurement company Kantar Media spoke to Campaign Asia at Casbaa 2015.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

2 hours ago

Omnicom CEO John Wren dismisses speculation about ...

Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025.

9 hours ago

Google faces £5 billion lawsuit in the UK for ...

Competition lawyer Dr Or Brook alleges Google has used its dominant position to charge overinflated ad prices.

9 hours ago

Petfood brand Iams deploys AI-powered video tool to ...

The campaign was created in collaboration with Adam & Eve/DDB.

10 hours ago

Global adspend on news brands forecast to decline ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.