HONG KONG - What are the challenges, innovations and costs of TV measurement and how useful are TV measurement services to advertisers in Asia? Audience measurement company Kantar Media spoke to Campaign Asia at Casbaa 2015.
In the video, Nick Burfitt, global director of audience targeting, and Keld Nielsen, global director of audience measurement at Kantar Media, talk about the challenges and innovations in TAM (TV audience measurement), which includes new methodologies for gathering data such as RPD (return-path-data.
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