Staff Reporters
Feb 15, 2012

CASBAA puts Indonesia in view

JAKARTA – With Indonesia’s economy continuing to grow at unparalleled levels, the Cable and Satellite Broadcasters’ Association of Asia (CASBAA) continues to promote pay-TV growth with a major event in the capital Jakarta on 29 February.

CASBAA CEO Simon Twiston Davies
CASBAA CEO Simon Twiston Davies

CASBAA has assembled local and international experts to explore the important issues affecting the future of Indonesia’s pay-TV industry – from content to regulation to piracy and more.

Invited to open the event is Minister Tifatul Sembiring, Ministry of Communication and Information Technology. Also scheduled to participate at the forum are Dadang Rahmat Hidayat (chairman, KPI), Syamsul Lussa (director of Film, Ministry of Culture & Tourism), Susy Sayers (CEO, PT Tiga Citra Sinema), Arya Mahendra Sinulingga (secretary general, APMI), Campbell Walker (territory head, Indonesia, Fox) and Agnes Widiyanti (director of broadcasting, Kominfo).

The Indonesian economy grew by 6.5 per cent in Q4 2011, "a level not seen since before the 1990s Asian crisis" – and the media economy is growing even faster with the country's pay-TV industry recently passing the 2 million subscriber mark. With growth spurred by innovative pricing strategies, higher quality content and new advertising strategies, there is plenty of room to expand as new players enter the landscape, but competition could be tough. 

“With this forum, CASBAA and the international industry recognize the growing role of Indonesia in this important facet of the regional information economy,” said Simon Twiston Davies, CEO, CASBAA. 

CASBAA’s Indonesia in View: Growing Pay TV will be held on Wednesday, 29 February 2012 at the Hotel Mulia Senayan, Jakarta.
 

Related Articles

Just Published

11 hours ago

The anti-trend trend: How Starbucks aspires to use ...

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

12 hours ago

STB partners with NBA to attract fans from the region

The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.

12 hours ago

X partners with Magnite to boost programmatic ad sales

Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.

12 hours ago

Love looks different in Asia now, and so should ...

More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.