Video by the Spikes Asia team.
Hearn spoke yesterday in a TechTalk session with Microsoft about gaming and e-commerce.
SPIKES ASIA - Guy Hearn, chief innovation officer, Asia Pacific, at Omnicom Media Group, discusses why brands are so excited about the ways they can connect with consumers using gaming technologies.
Video by the Spikes Asia team.
Hearn spoke yesterday in a TechTalk session with Microsoft about gaming and e-commerce.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Brands need to understand that women can feel alienated due to the ‘broligarchy’ and the corresponding rise in hate speech.
Always on the lookout for emerging platforms and trends, Adlina has been instrumental in keeping Gov@Publicis relevant by embracing unchartered frontiers, driving growth, and reaching new audiences.
Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.
The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.