David Seidler
Sep 15, 2011

Sony launches US$11.2 million Bollywood campaign for Vaio

NEW DELHI - Sony India has launched a US$11.2 million advertising campaign for its Vaio laptop range in an effort to bolster market share in the tech-hungry subcontinent.

wide player in 16:9 format. Used on article page for Campaign.

JWT Delhi, which retained the Vaio account after a Sony agency review in February, has created a vibrant TVC for the ‘More colour, more style’ campaign. The clip, which sees Bollywood star Kareena Kapoor showcasing the diversity of the Vaio range, will be supported with extensive above and below-the-line activities in print, web and storefront displays.

Masaru Tamagawa, managing director of Sony India, said the campaign was all about making a lifestyle statement. He pointed to two successful Kapoor-led Vaio campaigns over the last two years in suggesting that the celebrity resonated well with the public as the face of the brand.  

By positioning the four Vaio series as tailor-made to suit the distinct lifestyles of customers and expanding its distribution network significantly with flagship Vaio stores, Sony is seeking to confirm the brand’s reputation as the fastest growing laptop brand in India.

 

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

40 Under 40 2024: Tim Lindley, VaynerMedia

Lindley’s work at VaynerMedia, balancing strategic vision and growth with empathetic leadership, makes him a standout figure in the APAC marketing landscape.

5 hours ago

How indies are closing the gap between holding ...

In a true David vs. Goliath battle, nimble independent agencies are defying the "bigger is better" narrative, winning top clients and industry awards with smart investments, speed, and agility.

5 hours ago

Marubeni banks on J-Pop singer Ado's mystique in ...

In her first-ever advert appearance, J-Pop superstar Ado teams up with Marubeni to deliver a metaphor for collaboration and overcoming challenges.

5 hours ago

Moves and wins roundup: Week of February 17, 2025

Netflix, Pageone Group, Golin, Mars United Commerce, the Parramatta Eels and more in our weekly collection of people moves and account news.