Red Rooster launches RoosterRaps with fun campaign in Australia

The new range targets people with busy lives who need to eat lunch ‘on the run’.

The two TV spots, created by 303Lowe, borrow classic getaway scenes from movies and TV shows of the past, showing a hero who is running nonstop from one scene to another—but still manages to take a bite of his RoosterRap.

CREDITS

Client Red Rooster
National marketing manager Anna Jones
Brand manager Rebecca Max
Agency 303Lowe
ECD Richard Morgan
Art direction Chris McMullen
Copywriter Sean Larkin
Head of TV production Sean Ascroft
Chief strategic officer Jon Mckie
Business director Mike Naylor
Business manager Sophie O'Sullivan
Production company Luscious
Director Richard Gibson
Media Bohemia