Matthew Miller
Mar 22, 2019

Privacy regulation: We ain't seen nothin' yet

VIDEO: Stephan Loerke of the WFA discusses the impact of GDPR, the evolving use of agencies, the group's media charter, and the biggest issue people aren't talking about enough.

As global CEO of the World Federation of Advertisers, Stephan Loerke has a unique view into the needs of brand marketers who represent billions of dollars in adspend. Loerke sat down after moderating a session at Campaign360 to provide Campaign Asia-Pacific with insight into a series of issues:

How brands plan to evolve their use of agencies: While an increasing number of agencies plan to evolve the way they arrange their affairs with agencies, Loerke reports that there's still a lot of ambivalence over whether in-housing of functions is a necessity, or a false economy.

The impact of privacy legislation: Loerke also appeared at Campaign360 a year ago, when GDPR was just about to be put into place, so this year we asked him to comment about how privacy regulations have changed the landscape so far. His assessment: We ain't seen nothin' yet.

Making the WFA Media Charter a reality: Loerke also provides an update on the WFA's eight-plank platform for reforming digital advertising. Progress is being made on transparency, he argues, as well as on transforming ad fraud, changing it from a low-risk, high-reward activity for bad actors into the opposite of that. He also reveals which plank of the WFA's charter hasn't been getting enough attention so far.

Source:
Campaign Asia

Related Articles

Just Published

42 minutes ago

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

1 hour ago

Former McDonald's marketer Eugene Lee joins Chagee ...

Earlier this month, the Chinese milk tea brand's Nasdaq debut boosted its valuation to US$5.95 billion.

2 hours ago

The ‘unflushables’: Sydney Water prints PSAs on ...

A new campaign hits toilet cloggers in Sydney at the scene of the crime, via messaging on toilet rolls. What does Ad Nut make of all of this roll-play?

2 hours ago

100 days in, how are Trump’s tariffs reshaping ...

SOUNDING BOARD: As the ongoing US tariffs fuel uncertainty across global trade and regional growth, Campaign asks brand and agency leaders across Asia about how they're rethinking priorities and preparing for a more volatile future.