Advertising Marketing Analysis
Staff
Feb 23, 2021

Predicting and delivering creative effectiveness

SPIKES ASIA X CAMPAIGN: Following the launch of Kantar's Creative Effectiveness Awards, Irene Joshy, the company's regional creative domain lead, share key insights based on human and machine learning that could inspire creative work in the coming years.

SPIKES ASIA X CAMPAIGN: Following the launch of Kantar's Creative Effectiveness Awards, Irene Joshy, the company's regional creative domain lead, share key insights based on human and machine learning that could inspire creative work in the coming years.

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