Campaign India Team
Aug 29, 2023

NBA positions basketball as the uniting factor with Ranveer Singh

The National Basketball Association (NBA) has rolled out a brand campaign in India featuring brand ambassador Ranveer Singh.

The campaign titled '#ThisIsBasketball' features a film through which it showcases the diversity of the basketball community in the country. Along with Singh, the film also features Shireen Limaye and Raspreet Sidhu, current and former captains of the Indian women’s basketball team respectively, and former member of the India men’s basketball team Lalrina Renthlei.
 
This is the first in a series of films the NBA plans to roll out during the year according to a statement issued by the association.
Source:
Campaign India
Topics

Related Articles

Just Published

1 hour ago

Mother appoints first global leadership team

The team will report to global chief executive Michael Wall and founder Robert Saville.

2 hours ago

AI is not the villain, the demand for ‘virality’ is

When brands prioritise gimmicks over genuine messaging, consumer trust is often the casualty, says Social Panga’s copy lead.

10 hours ago

We Are Social appoints APAC CEO, launches Thailand ...

EXCLUSIVE: The social-led agency is expanding its regional presence with the appointment of Suzie Shaw to the APAC role and a renewed Bangkok leadership structure. Campaign has the details.

11 hours ago

OpenAI launches ChatGPT image-generator

The latest iteration of image generation from OpenAI seeks to address many of the flaws in AI-powered visuals.