“Our Nike campaign was very cross-media. Of course it was entered as a poster campaign, but at the same time it was done in quite a cross-media way,” Wong said. “Hong Kong maybe has a chance to win more in the future by being naughty and not sticking to the categories to come up with more cross-media [ideas].”
Wong also comments on Asia’s creative talent, as well as the region’s reputation for being the ‘epicentre of scam’.
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Wong also comments on Asia’s creative talent, as well as the region’s reputation for being the ‘epicentre of scam’.
To see previous Media TV interviews, click here.
To see Media TV interviews as soon as they come out, sign up for Media's email bulletins.
Produced by:
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