Intel launch China film for global 'Visual life' campaign

The campaign showcases Intel's second generation Intel Core Processor family.

The first movie 'The sartorialist' documented the life and work of blogger Scott Schuman and has been recognised at One Show and the Clio Awards.

Similarly the second film follows two young Chinese wedding photographers and bloggers, Kitty and Lala, to illustrate the role technology plays in their everyday lives. 

Using stop motion cinematography, juxtaposing split screen images of contemporary and traditional China, the film captures how technology and creativity enrich the duo’s lives. 

Kitty and Lala uses Intel technology at their studio 80 Impression to unite fantasy and originality in wedding portraiture. In the film, the pair explain the importance of photography in China and how it presents an opportunity for couples to express themselves.

Brian Elliott, founder and CEO of Amsterdam Worldwide, said, “Within the space of 20 years China has a generation of young adults with disposable incomes, western educations and a view of the world that, with the help of technology, is no longer bound by geographical distance. Kitty and Lala exemplify this new visual generation. Their story is a natural fit with Intel’s campaign and has a tangible link to the diversity of Core Processor technology.”

Credits:

Brand Intel
Campaign Visual life
Client Intel
Creative Agency Amsterdam Worldwide
ECD Richard Gorodecky
Copywriters Martin Beswick, Gillian Glendinning, Karen Cardy
Art director Daniel Peiron
Producers Jordan Kelly, Annabel van Ditmar
Account team Hazel Livingstone, Desislava Staykova
General production company Sun Her Village Media
Executive producers (general) Wen Ni, Shuping Qiu
Shoot production company The Bag Ladies
Executive producer (shoot) Kelvin Mak
Line producer Jane Zheng
Director Qiao Li
Composer Julian Langdon
Director of photography Julien Deldyck
Post-production offline editing The Bag Ladies
Post-production online and flame Vision Unit, Beijing
Audio post-production Keith Thomas (Alchemy Post, Melbourne)