Advertising Marketing Analysis
Staff
Feb 23, 2021

How CMOs can claim their voice in the boardroom

SPIKES ASIA X CAMPAIGN: With 70% of transformation projects failing to deliver the desired impact, marketers must reclaim the technology agenda by demonstrating how it can unlock a new age of creative success, according to Wunderman Thompson's Justin Peyton.

SPIKES ASIA X CAMPAIGN: With 70% of transformation projects failing to deliver the desired impact, marketers must reclaim the technology agenda by demonstrating how it can unlock a new age of creative success, according to Wunderman Thompson's Justin Peyton.

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