Evian launches 'Baby inside' campaign

The campaign is an extension of the international ‘Live young’ campaign, a million dollar investment. Asserting its vision of youth as a possible universal value that everyone is invited to share, the ‘Baby inside’ campaign will comprise a brand new television commercial and interactive music video.

It has also further reached out to the public this month, hosting an Evian photo booth, an open competition on Facebook for T-shirt designs, as well as a celebrity charity auction showcase.

Iain Farrell, Southeast Asia zone director for Evian, said, “The theme of youth carries through with the new ‘Baby inside’ campaign and is aimed at extending the 'live young' spirit beyond its borders, reinforcing the message that at Evian, youth is purely a state of mind. Singapore is one of the world’s fastest growing economies and a key market for Evian in Asia – a key consideration in our decision to launch our latest Southeast Asian campaign here."

The stop-motion TVC, meanwhile, is based on the simple principle of children’s flipbooks. Men and women wearing a t-shirt printed with babies, in different poses, appear one by one to the beat of lively music, creating the illusion of the babies dancing.