Evian returns with global 'Baby inside' campaign

GLOBAL - Evian has followed up its phenomenally popular 'roller babies' ad with a new spot that flips adults into dancing babies.

wide player in 16:9 format. Used on article page for Campaign.

BETC Euro RSCG's 'Baby inside' ad uses a series of images of people wearing t-shirts that have an image of a baby's body on the front, from the neck down.

The images are shown in quick succession, resembling a flipbook, to animate images and make them appear as though the baby images are dancing.

The ad, which keeps Evian's 'Live young' strapline, has debuted online, while the TV ad will run globally from June.

The TV ad will use a remixed version of Gangster Paradise's 'Rappers delight', referencing the roller-skating babies ad from 2009, which gained a place in the Guinness Book of World Records for achieving more than 45 million views online.

The online ad shows the same content but uses a version of Tom Tom Club's 'Word rappinghood', remixed by DJ Mehdi and Uffie.

The global campaign is supported by cinema, online, point of sale and event activity.

Evian has also developed an interactive iPhone app for consumers to upload their own pictures to a dedicated website and use the dancing baby image and participate in an attempt to make the world's longest music video.

Consumers will also be able to participate in the music video during sporting events, including the Evian Masters, Wimbledon, the US Open and Australian Open.

This article was first published on campaignlive.co.uk.

Related Articles

Just Published

1 day ago

Creative Minds: Gian Nealega is a believer in the ...

Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.

1 day ago

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

1 day ago

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.