Ad Nut
Sep 27, 2019

Emirates hires rugby official to call out etiquette violations

THE WORK: 'Emirates etiquette guide to Rugby World Cup 2019'.

Emirates has brought on an actual rugby referee to shout at passengers for violations of etiquette. Ad Nut is disappointed to find that they've only hired him for a series of short videos during the Rugby Workd Cup, and not full time.

Actually, being shouted at is too light a punishment for those who insist on reclining their seat allllll the way back.

The campaign aims to highlight the airline's live in-flight TV service.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

6 hours ago

Ballantine’s appoints Lucky Generals as global ...

The incumbent was CBP London.

10 hours ago

Skoda’s Elroq takes cues from nature’s cleverest ...

Developed by FCB London, the global campaign playfully showcases how the world—and all creatures within it—inspire and shape ideas.

15 hours ago

APAC ad spend growth pegged at 5.8%, buoyed by SEA

Dentsu’s latest forecast shows APAC’s ad market surging, led by digital dominance, booming retail media, and rapid growth in programmatic and AI-driven platforms.

16 hours ago

It's time to take a stand against bland marketing

AI can crunch data, but can it truly create magic? Anathea Ruys, CEO of UM Australia, urges brands to use it wisely—or risk fading into the noise.