Paul Howell
Nov 22, 2011

CAMPAIGN TV: Ogilvy's digital head on technology changes in 2012

ASIA-PACIFIC - In the first of a four-part series exploring Asia's media industry at the close of 2011, Barney Loehnis, head of digital for Ogilvy & Mather in Asia-Pacific, says the year has been one of important, but largely invisible technological change.

ASIA-PACIFIC - In the first of a four-part series exploring Asia's media industry at the close of 2011, Barney Loehnis, head of digital for Ogilvy & Mather in Asia-Pacific, says the year has been one of important, but largely invisible technological change.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

7 hours ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

7 hours ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

8 hours ago

Why it’s time we took Singaporean content creators ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.

8 hours ago

Changi Airport ropes in Aussie influencers to ...

A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.