Emily Tan
Jul 4, 2014

Barney Loehnis to leave Asia-Pacific, possibly Ogilvy

HONG KONG - Ogilvy & Mather Asia-Pacific's regional head of digital, Barney Loehnis, has decided to move with his family to New York for personal reasons this month and will likely also be leaving the network.

Barney Loehnis
Barney Loehnis

A spokesperson from Ogilvy told Campaign Asia-Pacific that the company has no details on Loehnis' replacement at present and they will be assessing the situation internally. 

While Ogilvy and Loehnis have discussed opportunities for him with Ogilvy in the US, when called for comment, Loehnis disclosed that he will likely be pursuing opportunities external to the network. "I'm sad to leave, but excited for the future in the US and looking forward to coming back to Asia," said Loehnis.

Loehnis has been with Ogilvy since 2010 when he joined OgilvyOne to lead its digital services across the region. He joined from Aegis' Isobar where he was network director in Asia-Pacific.

Source:
Campaign Asia

Related Articles

Just Published

11 hours ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

12 hours ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

13 hours ago

Why it’s time we took Singaporean content creators ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.

13 hours ago

Changi Airport ropes in Aussie influencers to ...

A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.