Campaign India Team
May 25, 2023

Adidas lists team India's 'impossible' moments

Watch the film conceptualised by Fundamental here

Following the announcement of adidas bagging the official kit sponsorship for team India (men, women and youth), a film has been rolled out.

Conceptualised by Fundamental, the film shows how team India achieved the impossible multiple times. It shows how people believed India winning the ODI world cup in 1983 was impossible. The film also shows other impossible moments-  for India, under a first-time captain (MS Dhoni) to win the Men's T20 World Cup and ODI World Cup, for Sachin Tendulkar to achieve a century of hundreds across formats, women's cricket matches to go sold out, double centuries in ODIs becoming the norm, and Indian pace bowlers to knock out opponents.

 

Source:
Campaign Asia
Topics

Related Articles

Just Published

3 hours ago

What makes holiday ads truly effective in APAC?

Amid holiday ad fatigue, Campaign delves into how brands can craft tailored campaigns to resonate with diverse APAC audiences and seize opportunities in this year’s evolving shopping landscape.

4 hours ago

What's shaping digital OOH in 2025? Key trends revealed

From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.