xiaomi
The fight for EV dominance in China
As geopolitical stakes rise, China's electric vehicle market is surging, pushing players like Tesla and Xiaomi to navigate competition, policy shifts, and global trade uncertainties in their bid to lead in branding and tech-driven innovation.
Jaskaran Singh Kapany joins Xiaomi as head of marketing in India
Kapany had been the marketing head of Paytm and a member of Campaign's APAC Power List.
Can Xiaomi repeat its smartphone exploits with electric vehicles?
BRAND HEALTH CHECK: The Chinese electronics brand has established itself in the mobile handset category at home and worldwide, but its US$10 billion bet on EVs may be an uphill drive, experts contend.
2020 Power List: How brands are engaging with their audiences during lockdown
How should brands engage with customers without appearing insensitive or opportunistic during this uncertain period?
Vivo overtakes Samsung to become number two selling smartphone brand in India
The smartphone market in India grew by 8 per cent in 2019 and sold 152.5 million units according to IDC India's report
Best brand designs of the past decade, according to experts
Branding experts and packaging designers give their view on which brand designs stood out in Asia-Pacific over the past decade.
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