pitches
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Creativity in crisis: Subjectivity and poor feedback stifle advertising
A global study by BetterBriefs and Flood + Partners, in partnership with the IPA and WFA, reveals a broken approval process, eroding trust between marketers and agencies, and a creative industry struggling to produce standout work.
Pitch consultants respond to 'pay-to-play' criticism: Don't 'lump all intermediaries in one bucket'
Industry body VoxComm said the rise of this model puts agency-client relationships at risk.
Pitch 'ghosting' is not on in 2024
Pending a pitch, James Swan worked out his agency invested over $12,000 of resources responding to the brief; only for the brand in question (a self-professed ‘people-first business’) to neglect bothering to let them know the outcome.
Incumbents struggle to retain media accounts in China amid slowdown
New research from Ebiquity shows 81% of media pitches were awarded to new agencies in the first nine months of 2023. As advertising growth softens, more pitches are expected in 2024 as cost control measures.
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L'Oreal launches media review in Indonesia
Wavemaker is the incumbent, retaining the account after a review in 2020.
Is a pitching frenzy back after last year’s slump?
Campaign asks adland whether ‘the pitch is back’ following a flurry of pitch news, from John Lewis Partnership to Sainsbury's.
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