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Staff Reporters
Dec 18, 2023

Incumbents struggle to retain media accounts in China amid slowdown

New research from Ebiquity shows 81% of media pitches were awarded to new agencies in the first nine months of 2023. As advertising growth softens, more pitches are expected in 2024 as cost control measures.

Carlsberg was the largest media account to switch agencies in China in the first three quarters of 2023

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