mergers
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Differentiate or die: Have advertising agencies lost their distinctiveness?
It's been argued that in the past, clients had a clearer idea of what different agencies brought to the table. But amid consolidation, mergers, and the pressure to be a one-stop shop for all in the digital era, can agencies ever get back to becoming more distinct again?
M&A Watch: Resilience, capability and growth are keywords in March
Activity picks up from quiet February, with 55 deals in marketing services.
M&A Watch: CX and B2B top trends in December
Agencies bought at end of 2022 include Fiftyfive5 and Melon.
WPP to merge MediaCom and Essence in radical GroupM restructure
EssenceMediacom will launch with 10,000 employees in 125 offices, handling close to $25 billion in billings.
After a challenging 2020, M&A action sprung back to life in 2021
YEAR IN REVIEW: If the theme last year was about consolidation of operations and conservation of resources, a pickup in sentiment saw a surge in deal-making in 2021.
Havas acquires Singapore independent BLKJ
Formation of BLKJ Havas, run by existing BLKJ management will become Havas Group Singapore's creative offering.
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