Staff Reporters
Dec 17, 2019

Shenzhen artist redesigns Glenfiddich iconic stag for CNY

GALLERY: Rlon Wang has whimsically reimagined the royal stag for limited edition lunar new year packaging.

Glenfiddich has tapped Shenzhen-based artist Rlon Wang to create a series of limited-edition festive sets for Lunar New Year.  The new mystic design features the brand’s iconic stag in the styles of traditional Chinese paintings as well as contemporary art.

The Scotch whiskey brand says the design also pays tribute to the Eastern voyage of Charles Gordon, the son-in-law of Glenfiddich’s founder. In the image, mountainous terrains in Scotland are also seen blending with modern Asia cityscapes. 

This post is filed under...
2020 Chinese New Year advertising and marketing
We collect brand efforts to mark the arrival of the Year of the Rat.

 

Source:
Campaign Asia

Related Articles

Just Published

15 hours ago

What makes holiday ads truly effective in APAC?

Amid holiday ad fatigue, Campaign delves into how brands can craft tailored campaigns to resonate with diverse APAC audiences and seize opportunities in this year’s evolving shopping landscape.

16 hours ago

What's shaping digital OOH in 2025? Key trends revealed

From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.