Staff Reporters
Mar 16, 2018

Photos: Cathay Pacific and McCann take in-town check-in to a new level

The airline built facsimiles of its check-in counters and gates in a busy shopping district.

Cathay Pacific and McCann Worldgroup executed an on-ground activation last week to promote Cathay Pacific’s direct flights offering morning arrival in 13 European destinations.

As part of a '#WakeUpFresh in Europe' campaign, the brand erected a check-in counter and four departure gates along the high traffic Fashion Walk in Hong Kong's Causeway Bay neighborhood.

Passersby got a chance to "check in" for a chance to win a round-trip flight on one of three newly launched direct routes: Brussels, Copenhagen and Dublin. To do so, they had to stop a clock on the exact time the flights usually land in the morning at those destinations.

The activation ran for four days and the agency says that 4,600 people engaged with the event.

Source:
Campaign Asia

Related Articles

Just Published

2 days ago

Tech on Me: Political tension meets platform drama

As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.

2 days ago

Creative Minds: Heidi Kasselman on how pretending ...

From winging an internship in Johannesburg to leading creative at Clemenger Melbourne, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.

2 days ago

Spikes Asia 2025: In conversation with Torsak ...

Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai agencies aiming to make a mark at this year’s awards.

2 days ago

Yuu dominates Kantar's BrandZ Hong Kong ranking

DFI Retail's Yuu has conquered Hong Kong's brand landscape, outpacing even Cathay Pacific. Challengers are rising in both airlines and banking.