Lisa Lacy
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Building brand reputation and fostering innovation ...
In the second part of Campaign's Global Forecast for this quarter, we explore why energy brands have been criticised for their contribution toward the climate emergency, and speak to industry figures to uncover how these challenges will affect new business for agencies in the future.
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Campaign Global Forecast Q1 2024—Part one
From energy sector controversies to recovering ad spends, these are the biggest global insights for the first quarter of the new year.
3 resolutions for creating the best possible CX in 2024
Generative AI and economic uncertainty will continue to muddy the waters for brands and marketers.
These 3 trends defined commerce in 2023
Broader marketing, technology and generational shifts continue to influence the space.
Brain-to-computer interfaces aren’t just sci-fi—here...
Insights into the human brain give brands and marketers access to our desires like never before.
Dove returns to Super Bowl LVIII to advocate for ...
The brand continues to promote body confidence at the Big Game.
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