PHOTOS: A visit to Heilongjiang province, northeastern China
Heilongjiang is worlds apart from fast-paced Shanghai and Beijing, but represents the future for both domestic and MNC brands in China. This gallery contains photos taken by this reporter and also GroupM's Shan Hai Jin. The reporter was a guest on one of GroupM's on-the-ground fieldwork trips for a proprietary research project covering tier-one to -four cities in China. Please see the related-article link at the bottom of the page for detailed observations from the trip and the research.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
TikTok ban looms: Meta and YouTube positioned to gain
With over 170 million users and seven million businesses bracing for impact, the looming ban is similar to TikTok’s struggles in APAC—from outright bans in India and Nepal to restrictions in Australia and New Zealand.
One year on: Running an indie and the price of ...
"We were the same folks, the same award-winning team, just with a new name. But being indie was somehow synonymous with 'cheap' in the market. Seven lost pitches, six on price, it was a rude awakening," writes Moonfolks’ Anish Daryani.
X escalates fight against advertisers
Less than a week before President-elect Trump takes office, X doubles down on legal war against advertisers with plans to expand its antitrust lawsuit.
Spikes Asia 2025: Banana Balloon’s creatives on ...
Winning at Spikes in its first year of operation increased confidence and morale at China-based independent agency Banana Balloon.