Lamborghini introduces Huracán LP 610-4 in Hong Kong
After private viewings in Hong Kong in February and an official introduction in Geneva in March, Lamborghini officially introduced the Huracán LP610-4 in Hong Kong this week. Stephan Winkelmann, president and CEO of Automobili Lamborghini, unveiled the car. The brand has hosted 25,000 visitors at a popup museum it set up in Hong Kong in May. The Huracán starts at HK$4 million (US$516,000) including taxes. We can't help observing that any sold in Hong Kong will be doomed to spend most of their lives creeping along in traffic, hoping in vain for a chance to approach their top speed of more than 325 km/h.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
AOY Insights: How Leo Burnett Vietnam’s commitment ...
With Vietnam grappling with an economic slowdown and clients reducing ad spends, Leo Burnett pursued a contrarian strategy that yielded strong results.
Lift Off: How Google’s Generative AI can give you ...
Google’s Head of Creative Works, Southeast Asia Joe Braithwaite demonstrates how Google’s AI powered suite of products can help rapidly launch a new brand, while addressing some of the questions and challenges surrounding the growth of generative AI.
What makes holiday ads truly effective in APAC?
Amid holiday ad fatigue, Campaign delves into how brands can craft tailored campaigns to resonate with diverse APAC audiences and seize opportunities in this year’s evolving shopping landscape.
What's shaping digital OOH in 2025? Key trends revealed
From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.