Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Jan 25, 2016
Insights into Asia's smartphone user personas: Vserv
Vserv, a smart data platform for mobile marketing and commerce has released its Smartphone User Persona Report (SUPR) 2015 for Malaysia adding to research on Thailand, Indonesia, India and the Philippines. The studies, conducted by Nielsen Informate Mobile Insights, delve into the differences among 'data guzzlers', 'dabblers' and 'app junkies'.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Just Published
4 hours ago
Women to Watch 2024: Tanya Phathanathong, ADA
From overcoming personal challenges to becoming a beacon of leadership, Phathanathong’s grit and strategic vision have made ADA Thailand a key player in the digital marketing landscape.
5 hours ago
Move and win roundup: Week of April 28, 2025
Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from oOh!media, Supersolid, CulturalPulse, Greenpark and more.
5 hours ago
Childhood bedwetting is nothing to be ashamed ...
In a campaign built around three 90-second AI-powered radio spots, the FMCG brand partners with FCB to convey that some kids just need more time to overcome bedwetting.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
6 hours ago
Samsung rescues runaway bills in delightfuly odd ...
In a world where money slips away faster than acorns in a storm, Samsung and BBDO Bangkok offer a hilariously smart solution: Don’t lose what AI can save.