Data Marketing Media News
Gabey Goh
Jan 25, 2016

Insights into Asia's smartphone user personas: Vserv

Vserv, a smart data platform for mobile marketing and commerce has released its Smartphone User Persona Report (SUPR) 2015 for Malaysia adding to research on Thailand, Indonesia, India and the Philippines. The studies, conducted by Nielsen Informate Mobile Insights, delve into the differences among 'data guzzlers', 'dabblers' and 'app junkies'.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Mission possible: Four steps to make marketing teams more effective

1 Mission possible: Four steps to make marketing teams more effective

GroupM axes global agency CEO roles in major centralisation push

2 GroupM axes global agency CEO roles in major centralisation push

How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

3 How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

4 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

5 Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

6 Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

Lunar New Year goodies: APAC's Year of the Snake campaigns

7 Lunar New Year goodies: APAC's Year of the Snake campaigns

Moves and wins roundup: Week of January 20, 2025

8 Moves and wins roundup: Week of January 20, 2025

Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’

9 Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’

Fuji TV loses over 50 advertisers amid alleged sexual misconduct

10 Fuji TV loses over 50 advertisers amid alleged sexual misconduct

Related Articles

The high risk, high reward game of advertising on WhatsApp
Feb 21, 2024
Joseph Arthur

The high risk, high reward game of advertising on ...

Unilever increases reliance on mobile advertising through Vserv.mobi
Jan 10, 2014
Sophie Chen

Unilever increases reliance on mobile advertising ...

Mobile marketing proving mettle in APAC: Warc and MMA
Dec 1, 2016
Soon Chen Kang 江欣珍

Mobile marketing proving mettle in APAC: Warc and MMA

Southeast Asian mobile users turn to mobile ads for content: MMA & Vserv
Aug 22, 2013
Sophie Chen

Southeast Asian mobile users turn to mobile ads for ...

Just Published

Former Forsman & Bodenfors CEO Toby Southgate joins We Are Social as global CEO
6 hours ago
Lucy Shelley

Former Forsman & Bodenfors CEO Toby Southgate joins ...

Toby Southgate had left Forsman & Bodenfors last October as global chief executive.

Not a masterpiece but Skyn's V-Day ad ditches kawaii clichés
15 hours ago
Ad Nut

Not a masterpiece but Skyn's V-Day ad ditches ...

EXCLUSIVE: Skyn lands precious konbini shelf space in Japan’s cutthroat convenience store market. The brand announces that with a cheeky spot and an empowered protagonist.

Trump's tariffs: What will happen to Chinese outbound brands?
16 hours ago
Ravi Balakrishnan

Trump's tariffs: What will happen to Chinese ...

With uncertainty looming over Chinese outbound brands that face steep tariffs in the US, Campaign asks brand experts how Chinese brands should sustain their growth and relevance overseas.

Kunal Jeswani appointed CEO of Ogilvy ASEAN
17 hours ago
Staff Reporters

Kunal Jeswani appointed CEO of Ogilvy ASEAN

Jeswani, who is also CEO of Ogilvy Singapore and Malaysia, will take on additional duties as ASEAN CEO, a newly created role focusing on growth in this important sub-region.