Marketing Data
Feb 25, 2014

DATA POINTS: Non-phone devices account for third of mobile impressions

Millennial Media's Mobile Mix report details device and OS trends on the company's mobile advertising platform. The infographics here show the most popular device types, specific devices, OSs and applications across Asia-Pacific and select countries: India, Indonesia, Malaysia and Singapore. The captions highlight some year-over-year trends. All graphics and information courtesy of Millennial Media.

'Non-phone connected devices' (tablets) drove 21 per cent of impressions on Millennial's network in 2013, representing 35 per cent year-over-year growth from 16 per cent of impressions in 2012.

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