Feb 23, 2012
Casbaa TV Upfronts: The Hong Kong Screenings
Hong Kong's first Casbaa TV Upfronts was held 21 February at The Palace Cinema, IFC Mall. In association with Campaign Asia Pacific, and led by Casbaa's Asia TV Advertising Coalition (ATAC), the half-day event aimed at promoting pay-TV as a choice platform for advertisers attracted 62 media buyers along with agency members and network operators.
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