tv
TV + TikTok: A powerful impact driver for CPG marketers
To unlock proven efficacy and efficiency, CPG marketers should synergise their traditional spends on TV with TikTok- a platform that has emerged as the ‘new eye level’.
Love bites: Tapping into the short drama app opportunity
Short drama apps are thriving where Quibi failed—especially in Southeast Asia. Yikai Li, GM, Global Business at Nativex, shares strategies for advertisers to leverage this rising media format, featuring apps like ReelShort and DramaBox.
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Music genre ad volumes on TV witnessed growth of 9% in Jan-Jun’23: TAM report
‘Food & Beverages’ emerged as the leading sector with a 26% share of ad volumes
Global marketers fall rapidly out of love with TV, according to Kantar study
Study quizzed 900 marketers from markets spanning the globe.
Sharpest ever decline of linear TV viewers in 2022
For the first time, there has also been a significant decline in older audiences (65 and over) watching daily broadcast TV.
The upfront that changed everything? Wait until next year.
Macroeconomic conditions lend themselves to business as usual at the annual television rights buying event in the US.
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