screenings
Casbaa TV Upfronts: The Hong Kong Screenings
Hong Kong's first Casbaa TV Upfronts was held 21 February at The Palace Cinema, IFC Mall. In association with Campaign Asia Pacific, and led by Casbaa's Asia TV Advertising Coalition (ATAC), the half-day event aimed at promoting pay-TV as a choice platform for advertisers attracted 62 media buyers along with agency members and network operators.
CASBAA TV Upfront Singapore Screenings
Pay-TV was top of the agenda at CASBAA’s inaugural TV Upfront – The Singapore Screenings on 13 December 2011 at the Goodwood Park Hotel, Singapore. In association with Campaign Asia Pacific, and led by CASBAA’s Asia TV Advertising Coalition (ATAC), the luncheon and half-day networking was organised to promote pay-TV as an effective promotional tool for companies looking to maximise marketing budgets. In attendance were a number of media buyers and agency heads, the objective,
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